9780072551228

International Marketing with PowerWeb

Format: Hardcover

ISBN13: 9780072551228

Hardcover|9780072551228


Overview

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

ISBN-13

9780072551228

ISBN-10

0072551224

Weight

3.83 Pounds

Dimensions

8.70 x 1.00 x 11.20 In

List Price

$150.00

Edition

11th Edition

Format

Hardcover

Pages

768 pages

Publisher

McGraw-Hill/Irwin

Published On

2001-11-01



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