International Marketing Research
by V. Kumar
Format: Hardcover
ISBN13: 9780130453860
Hardcover|9780130453860
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Overview
Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research. *The most current information available on research methodologies. *Assists students to develop effective strategies to thrive in the global marketplace. *Examples and references: From ongoing international marketing research and international business research projects. *Makes students aware of both broad and specific issues related to IMR. *Aids student researchers in conducting studies in an international market. *The latest computer technology and resources toward developing effective, state-of-the-art research methods. *Introduces students to the research tools.
| ISBN-13 | 9780130453860 |
|---|---|
| ISBN-10 | 0130453862 |
| Weight | 1.85 Pounds |
| Dimensions | 7.50 x 0.75 x 9.75 In |
| List Price | $200.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 480 pages |
| Publisher | Pearson College Div |
| Published On | 1999-08-25 |
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