Overview

Starting with an analysis of external environmental factors, this book moves to examine the functional and operational issues faced by international businesses. It provides cases and FT articles, encouraging the reader to explore the practical applications of the key concepts. There is also an emphasis on international strategic directions.

ISBN-13

9780273685913

ISBN-10

0273685910

Weight

1.80 Pounds

Dimensions

7.50 x 1.00 x 9.50 In

List Price

$60.60

Edition

2nd Edition

Format

-

Language

English

Pages

432 pages

Publisher

Ft Pr

Published On

2004-12-23



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