Interactive Text, Contemporary Marketing
Format: Paperback
ISBN13: 9780324290103
Paperback|9780324290103
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Overview
Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction.
| ISBN-13 | 9780324290103 |
|---|---|
| ISBN-10 | 0324290101 |
| Weight | 0.00 Pounds |
| Dimensions | 8.25 x 0.75 x 10.50 In |
| List Price | $139.00 |
| Edition | 11th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 496 pages |
| Publisher | South-Western College Pub |
| Published On | 2004-01-23 |
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