Interactive Marketing
Format: Hardcover
ISBN13: 9780132135627
Hardcover|9780132135627
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Overview
Interactive Marketing teaches readers how to use integrated offerdriven advertising and sales promotion to cost effectively reach markets. This easy to use book provides a wide range of marketing techniques, including the latest high-tech ones. It goes on to explain how various techniques can be blended around a big-idea, often involving carefully thought out offers, to create integrated campaigns of great power and effectiveness. It provides the reader with the most recent and up-to-date methods, techniques, tips, and solutions in marketing; shows the reader how to apply the material to their own solutions with hundreds of successful case studies, many of them international, and contains chapter-by-chapter checklists to guide the reader; demonstrates the importance of the computer and how digital communication methods are integral to the future of marketing and marketeers.
| ISBN-13 | 9780132135627 |
|---|---|
| ISBN-10 | 0132135620 |
| Weight | 2.11 Pounds |
| Dimensions | 9.58 x 7.07 x 1.38 In |
| List Price | $55.00 |
| Format | Hardcover |
|---|---|
| Pages | 463 pages |
| Publisher | Prentice Hall |
| Published On | 1995-08-22 |
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