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Overview
"Why do some products make the leap to greatness while others don't? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can't do this, it's not worth building anything( How do you decide which product opportunities to pursue? How do you get evidence that the product you're going to ask your engineering team to build will be successful? How do you identify the minimal possible product that will be successful? How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design and more? How can you adopt Agile methods for commercial product environments? ... Cagan answers these questions and hundreds more as he shares lessons learned, techniques and best practices from working for and with some of the most successful companies in the high-tech industry"--Publisher's description."Why do some products make the leap to greatness while others don't? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can't do this, it's not worth building anything( How do you decide which product opportunities to pursue? How do you get evidence that the product you're going to ask your engineering team to build will be successful? How do you identify the minimal possible product that will be successful? How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design and more? How can you adopt Agile methods for commercial product environments? ... Cagan answers these questions and hundreds more as he shares lessons learned, techniques and best practices from working for and with some of the most successful companies in the high-tech industry"--Publisher's description.
| ISBN-13 | 9780981690407 |
|---|---|
| ISBN-10 | 0981690408 |
| List Price | $24.24 |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | xii, 225 pages |
| Publisher | SVPG Press |
| Published On | 2008-04-01 |
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