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Overview
This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
| ISBN-13 | 9780314056641 |
|---|---|
| ISBN-10 | 0314056645 |
| List Price | $47.00 |
| Format | - |
|---|---|
| Language | English |
| Publisher | South-Western College Pub |
| Published On | 1995-02-22 |
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