Overview

Inside the Minds: Innovation Unleashed is the most authoritative book ever written on the intricacies within, the power around and the impact of the creative element in marketing communications. Featuring the chief creatives from some of the world's leading Advertising, Marketing and Public Relations firms, this book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying power, authors articulate the finer points around building brand loyalty and expressing creative freedom now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside the truly great creative minds of today, as experts from all sides offer up their thought around the keys to success within this fascinating realm of the communications industry.
ISBN-13

9781587622465

ISBN-10

1587622467

Weight

0.55 Pounds

Dimensions

5.50 x 0.50 x 8.25 In

List Price

$27.95

Format

Paperback

Pages

240 pages

Publisher

Aspatore Books

Published On

2003-10-01


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HPB-Ruby
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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