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Overview
A methods-rich teaching textbook that guides students through the design thinking process for new product and service design, with an entrepreneurial twist. Also includes chapters on business model design, product line and platform strategy, positioning and branding, and concept testing.
| ISBN-13 | 9780692057544 |
|---|---|
| ISBN-10 | 0692057544 |
| List Price | $53.33 |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | Marc H. Meyer |
| Published On | 2018-01-12 |
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eCampus.com
Lexington, KY, USA
Free delivery by: 30 Mar 2026