Innovation Heroes
Format: Hardcover
ISBN13: 9781786345363
Hardcover|9781786345363
✨ Featured Offer
Brand New
$114.96
List Price: $98.00
🚚
See all 4 offers from $19.45 FREE standard delivery by: 03 Apr 2026
Overview
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
| ISBN-13 | 9781786345363 |
|---|---|
| ISBN-10 | 1786345366 |
| Weight | 1.30 Pounds |
| Dimensions | 6.00 x 1.00 x 9.50 In |
| List Price | $98.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | xi, 291 pages |
| Publisher | World Scientific Publishing Europe Ltd |
| Published On | 2018-06-01 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Very Good
Seller details
Suffolk Books
center moriches, ny, USA
Fast Shipping-Safe and Secure 7 days a week!
Free delivery by: 03 Apr 2026
✨ Brand New
Seller details
Alibris
Sparks, NV, USA
Print on demand Series on Technology Management . Intended for college/higher education audience.
Free delivery by: 03 Apr 2026
Used, Like New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 03 Apr 2026
Brand New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 03 Apr 2026