Industrial Organisation: An analysis of competitive markets John Lipczynski and John WilsonSpecially written for the growing number of students studying industrial economics, Essentials of Industrial Organisation provides a strong link between the theory and analysis of economics and real world application of the theory to the business environment. This new book covers the theories of industrial organisation where necessary and emphasises practical business applications through the use of case studies and assignment questions. Many cases are drawn from the Financial Times, providing vivid and entertaining descriptions of industrial market structures and patterns of firm and industry behaviour. Key Features? Strikes a balance between abstract theory, econometric analysis and an appreciation of how theory applies to the real world. ? Packed with case study material, many cases drawn from the pages of the FT. ? Full pedagogy including chapter objectives, end of chapter questions, key terms, references.? Written from a European perspective, focusing wherever possible on European research and case studies. ? Provides extensive article and book references, as well as a large bibliography