Overview

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.

ISBN-13

9780230274037

ISBN-10

023027403X

List Price

$90.00

Format

-

Language

English

Pages

xiii, 250 pages

Publisher

Published On



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