Implementing Key Account Management
Format: Paperback
ISBN13: 9780749482756
Paperback|9780749482756
✨ Featured Offer
Brand New
$53.58
List Price: $45.99
🚚
See all 5 offers from $19.77 FREE standard delivery by: 29 Mar 2026
Overview
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.
| ISBN-13 | 9780749482756 |
|---|---|
| ISBN-10 | 0749482753 |
| Weight | 1.32 Pounds |
| Dimensions | 6.69 x 0.79 x 9.45 In |
| List Price | $45.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 352 pages |
| Publisher | Kogan Page |
| Published On | 2018-08-28 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
greenway
Chattanooga, TN, USA
Size: 6x0x9; good condition, fast ship.
Free delivery by: 29 Mar 2026
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 29 Mar 2026
✨ Brand New
Seller details
Alibris
Sparks, NV, USA
Print on demand Trade paperback (US). Intended for college/higher education audience.
Free delivery by: 29 Mar 2026
Used, Like New
Seller details
GreatBookPrices-
Columbia, MD, USA
100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locat...
Free delivery by: 29 Mar 2026
Brand New
Seller details
Bonita
Santa Clarita, CA, USA
Free delivery by: 29 Mar 2026