ICFE Study Guide for Franchise Executives
by Kathryn Boe Morgan (Contribution by, Editor)Bob Gappa (Contribution by)Chad Cohen (Contribution by)Kay Ainsley (Contribution by)Barbara Moran-Goodrich (Contribution by)Michael Seid (Contribution by)Steven LeFever (Contribution by)Carl-Johan Forssén Ehrlin (Contribution by)Joe Mathews (Contribution by)Andrew Perrin (Contribution by)Thomas Scott (Contribution by)Dina Dwyer-Owens (Contribution by)Ron Feldman (Contribution by)Miriam Brewer (Contribution by)Kellen Vaughan (Contribution by)Dawn Kroger (Contribution by)Mauricio Velasquez (Contribution by)Kendal H. Tyre (Contribution by)William Edwards (Contribution by)Lee J. Plave (Contribution by)Michael R. Laidhold (Contribution by)Denise M. Cumberland (Contribution by)Barry M. Heller (Contribution by)Dennis Wieczorek (Contribution by)Harvey H. H. Homsey (Contribution by)Lew Rudnick (Contribution by)Brian Schnell (Contribution by)Carl E. Zwisler (Contribution by)Cynthia Gartman (Contribution by)
Format: Spiral-bound
ISBN13: 9780615936840
Spiral-bound|9780615936840
Out of Stock
Overview
This is the second edition (updated and expanded) of The Study Guide for Franchise Executives first published in 2007. This new compilation is a concise summary of key information in twenty one topics needed for doing business as franchisors, franchisees, their employees and consultants. The authors of each chapter were chosen for both theoretical expertise and practical experience. Subjects include franchise history, requirements of state and federal franchise laws, values and ethics, FRAN-Guard guidelines, practical business finance, franchisee recruitment, marketing and brand development, criteria and techniques for international expansion, franchise company operations, communications and public relations, social media use, dispute resolution methods, e-business uses and challenges, diversity programs, managing system change, access to credit, real estate issues, board relationships, and employee recruitment. These subjects are all handled specifically in relation to franchising. Each chapter concludes with review questions with reference back to the relevant text for each question.
In addition to being used as a continuing reference source , the Study Guide can be used as a self-paced, self-study by an individual working toward taking the related comprehensive exam. By taking and passing this test (achieving a score of 70%), an individual can earn 300 Education credits toward the requirements for Certified Franchise Executive certification.
| ISBN-13 | 9780615936840 |
|---|---|
| ISBN-10 | 0615936849 |
| List Price | $213.33 |
| Edition | 2nd Edition |
| Format | Spiral-bound |
|---|---|
| Publisher | |
| Published On | 2014-01-01 |
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