
How to Do Critical Discourse Analysis
Format: Paperback
ISBN13: 9780857028921
Paperback|9780857028921
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Overview
Using a multimodal approach -graphic, vocal, written - How to do Critical Discourse Analysisguides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.
| ISBN-13 | 9780857028921 |
|---|---|
| ISBN-10 | 0857028928 |
| Weight | 2.31 Pounds |
| Dimensions | 6.69 x 0.55 x 9.53 In |
| List Price | $62.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 240 pages |
| Publisher | SAGE Publications Ltd |
| Published On | 2012-04-05 |
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