Robert J. Sternberg and Wendy M. Williams share 25 easy-to-implement strategies for developing creativity in yourself, your students, and your colleagues. The strategies include explanations entwined with personal experiences from the authors' own classrooms and research.

Sternberg and Williams give a basic explanation of creativity and relate techniques you can use to choose creative environments, expose students to creative role models, and identify and surmount obstacles to creativity. Some of the techniques they explore include questioning assumptions, encouraging idea generation, teaching self-responsibility, and using profiles of creative people.