This book traces the beginnings of nudge in behavioural economics and tracks the adoption of its core ideas by policy-makers, providing examples of successful applications. By considering the question ?how far to nudge??, John reviews why it is crucial for governments to address citizen behaviours, and reviews the criticisms of nudge and its ethical limitations. Looking to its future, this book proposes the adoption of a radical version of nudge, nudge plus, involving increased feedback and more engagement with citizens.

How Far to Nudge? will be a vital text for students of behavioural public policy and policy analysis, as well as for anyone looking for an introduction to nudge policy and an explanation for its growth in popularity.