Hitting the Sweet Spot
Format: Paperback
ISBN13: 9781887229098
Paperback|9781887229098
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Overview
The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
| ISBN-13 | 9781887229098 |
|---|---|
| ISBN-10 | 1887229094 |
| Weight | 0.80 Pounds |
| Dimensions | 6.25 x 0.50 x 9.00 In |
| List Price | $29.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 272 pages |
| Publisher | The Copy Workshop |
| Published On | 2001-06-06 |
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