"If you think you might lose, you've already lost" is just one of Moore's rules for leading self and others...

"Hal Moore personified outstanding leadership. Whatever your profession might be, his leadership approach of Competence, Judgment, and Character is more relevant today than ever. Mike Guardia brings alive General Moore's approach in a compelling, concise way "
- Don R. Knauss, Former Chairman & CEO, The Clorox Company

"Hal Moore was not only a great leader. He was also a great student and teacher of leadership. Mike Guardia has distilled General Moore's wisdom into this excellent book. Moore's lessons apply to the boardroom as well as the battlefield. "
- H.R. McMaster, author of Dereliction of Duty: Lyndon Johnson, Robert McNamara, The Joint Chiefs of Staff and the Lies that Led to Vietnam

Hal Moore led his life by a set of principles - a code developed through years of experience, trial-and-error, and the study of leaders of every stripe. In a career spanning more than thirty years, Moore's life touched upon many historical events: the Occupation of Japan, the Korean War, Vietnam, and the refashioning of the US Army into an all-volunteer force. At each juncture, he learned critical lessons and had opportunities to affect change through measured responses. Hal Moore on Leadership offers a comprehensive guide to the principles that helped shape Moore's success both on and off the battlefield. They are strategies for the outnumbered, outgunned, and seemingly hopeless. They apply to any leader in any organization - business or military. These lessons and principles are nothing theoretical or scientific. They are simply rules of thumb learned and practiced by a man who spent his entire adult life leading others and perfecting his art of leadership.