9780143113768

Gut Feelings

Format: 

ISBN13: 9780143113768

|9780143113768


Overview

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

ISBN-13

9780143113768

ISBN-10

0143113763

Weight

0.43 Pounds

Dimensions

5.10 x 0.52 x 7.80 In

List Price

$18.00

Format

-

Language

English

Pages

288 pages

Publisher

Penguin Books

Published On

2008-06-24



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