9780749463076

A Guide to Open Innovation and Crowdsourcing

Format: Paperback

ISBN13: 9780749463076

Paperback|9780749463076


Overview

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

ISBN-13

9780749463076

ISBN-10

0749463074

Weight

0.81 Pounds

Dimensions

6.18 x 0.55 x 9.21 In

List Price

$21.99

Edition

1st Edition

Format

Paperback

Language

English

Pages

240 pages

Publisher

Kogan Page

Published On

2011-02-22



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