Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:

• Offer expert advice over the internet with podcasts
• Send out an e-mail blast to quickly reach consumers
• about the latest products or services
• Connect with their clients on social networking sites
• Conduct effective virtual seminars
• Build out their website in order to build name recognition