9780071347983

Growing up Digital

Format: Paperback

ISBN13: 9780071347983

Paperback|9780071347983


Overview

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

ISBN-13

9780071347983

ISBN-10

0071347984

Weight

1.16 Pounds

Dimensions

6.00 x 1.00 x 9.25 In

List Price

$14.95

Edition

1st Edition

Format

Paperback

Pages

336 pages

Publisher

McGraw-Hill

Published On

1999-06-09



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Zoom Books East
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