Graphis Branding 7 presents interviews, company profiles and visual histories of some of the biggest names in design and retail today, including: Q&A with Pentagram, WAX, People design, Cue, Firewood, The General Design Co., Studio International, and Alt Group. All that, plus hundreds of images from the year's Graphis Gold Award-winning branding campaigns. This is a must-have for anyone interested in successful, creative branding - designers, businesses, students and fans alike.