Whether professionals or students, designers must be fully informed about how their designs can be produced efficiently and effectively. Essential and enjoyable, this is the reference to designing graphics and packaging for mass production.

With over 400 specially commissioned photographs and technical illustrations, it describes more than 35 manufacturing processes, from the traditional and established to emerging technologies.

Clear and highly detailed, the book is organized into three easily referenced parts:

* forming and construction

* graphics production

* finishing techniques

An explanation of each manufacturing process provides a full technical description; analysis of typical applications and the design opportunities it offers; and information on cost, speed and environmental impact.

Each process is accompanied by detailed step-by-step case studies that show a product or component being manufactured by a leading international supplier. Photographs of geometry, detail, colour and surface finish complete all the practical information designers will need.