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Overview
Balter, the founder of BzzAgent, a word-of-mouth product endorsement community, shows why honest feedback - about restaurants, books, gadgets and more - is more believable than any paid endorser. Having figured out how to measure and harness the power of word-of-mouth without corrupting it, he answers some of the most elusive questions about marketing, such as what makes word-of-mouth very different from buzz' and 'viral' marketing.'
| ISBN-13 | 9781591842286 |
|---|---|
| ISBN-10 | 159184228X |
| Weight | 0.45 Pounds |
| Dimensions | 5.62 x 0.59 x 8.50 In |
| List Price | $15.00 |
| Edition | 1st Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 224 pages |
| Publisher | Portfolio Trade |
| Published On | 2008-06-24 |
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Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Good condition. With remainder mark. A copy that has been read but remains intact. May contain mar...
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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