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Overview
Balter's company, BzzAgent, has grown exponentially in just a few years; it now coordinates an army of 75,000 volunteers who talk up products they genuinely love. The big lesson from BzzAgent's success is that companies don't need to win over experts to drive word of mouth, they just need to reach ordinary consumers. Grapevine teaches the skills BzzAgent has perfected to make them a leader in their field. The book also features many BzzAgent campaigns and is both a practical guide to generating word-of-mouth publicity and an inspiration.
| ISBN-13 | 9781591841104 |
|---|---|
| ISBN-10 | 1591841100 |
| Weight | 0.85 Pounds |
| Dimensions | 6.25 x 1.00 x 9.50 In |
| List Price | $24.95 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | Portfolio Hardcover |
| Published On | 2005-11-03 |
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✨ Used, Very Good
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Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also ...
Free delivery by: 05 Apr 2026
Used, Good
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 05 Apr 2026