✨ Featured Offer
Used, Good
$102.46
List Price: $41.00
🚚
See all 1 offers from $102.46 FREE standard delivery by: 31 Mar 2026
Overview
A comprehensive marketing text organized around the marketing mix, this text is lively, interesting, and filled with student-oriented, current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular text themes include: Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.
| ISBN-13 | 9780538870122 |
|---|---|
| ISBN-10 | 0538870125 |
| List Price | $41.00 |
| Edition | 4th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | South-Western College Pub |
| Published On | 1997-09-23 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 31 Mar 2026