Glocal Marketing
Format: Paperback
ISBN13: 9789144055558
Paperback|9789144055558
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Overview
A multi-national group of scholars shares expertise and perspective on domestic/local and international/global arenas as applicable to marketing strategy, early internationalization, marketing ethics and a solid foundation for a glocal perspective--thinking globally and acting locally.
| ISBN-13 | 9789144055558 |
|---|---|
| ISBN-10 | 9144055552 |
| Weight | 1.28 Pounds |
| List Price | $38.30 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Pages | 404 pages |
| Publisher | Studentlitteratur AB |
| Published On | 2009-07-01 |
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