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Overview
Global Strategy: A Market Creation Approachis a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.
| ISBN-13 | 9781071894262 |
|---|---|
| ISBN-10 | 1071894269 |
| List Price | $146.00 |
| Edition | 1st Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 624 pages |
| Publisher | SAGE Publications, Inc |
| Published On | 2025-01-24 |
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