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Overview
Provides an international and comparative perspective to the study of marketing. This title includes examples that are provided from across the continents encompassing small and medium enterprises (SMEs).
| ISBN-13 | 9780071318204 |
|---|---|
| ISBN-10 | 0071318208 |
| Weight | 2.33 Pounds |
| Dimensions | 9.50 x 1.00 x 9.90 In |
| Format | Paperback |
|---|---|
| Pages | xxi, 602 pages |
| Publisher | McGraw-Hill Education |
| Published On | 2012-01-01 |
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