Global James Bond: (Re) Imagining and Transplanting a Popular Culture Icon, focuses on the ambivalent yet fascinating interplay between the global and the local in the longest running film franchise in history. It explores how James Bond established itself as a global standard for action-spy film making and even as a minor global cinema (i.e. imagining), and subsequently inspired a series of genre bending, blending, and breaking in local visual and some literary contexts (i.e. reimagining and transplanting). It considers how the world is envisaged in the official series and subsequently reinterpreted on local and regional levels, and invested with alternative meanings which might run counter to the dominant representational and geo-political logics of the novels and filmic texts.