Fact is, there's never an approach to anything that suits everyone and writing's no exception. What works splendidly for someone else, might not tick your boxes. Which is why, in this book, you'll find no absolute rights, wrongs or rules, just plenty of options, opinions and suggestions including such weighty matters as:

• Not Murdering your Message
• Marketing Hits and Myths
• Creating Killer Copy Lines
• Public Speaking or Root Canal Treatment?
  

I certainly hope that some of what I've put together in this book will nudge you to approach things from new angles, encourage you to trust your own instincts, help avoid unpleasant pitfalls and give you a load of ideas on how to make words work harder for you.

ABOUT THE AUTHOR:

In 2007 Marilyn set up a copywriting consultancy, Create Communication, to work with businesses of all types and sizes, helping shape their messages to optimum effect.

Marilyn's a serial networker and speaker, holds communication and creative writing workshops, has written the series of Little Black Business Books and is the author of three paranormal thrillers.

Her work is based on a feet-on-the-floor philosophy, planning for the best, unsurprised by the unexpected!