Framework for Marketing Management
Format: Paperback
ISBN13: 9780132301428
Paperback|9780132301428
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Overview
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
| ISBN-13 | 9780132301428 |
|---|---|
| ISBN-10 | 0132301423 |
| Weight | 1.31 Pounds |
| Dimensions | 9.02 x 7.72 x 0.55 In |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 384 pages |
| Publisher | |
| Published On | 2006-04-26 |
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