Forget the Box
Format: Paperback
ISBN13: 9781500806453
Paperback|9781500806453
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Overview
It takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people.It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives:To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign.To help ensure that the brief is clear, informative and has well-defined objectives.
| ISBN-13 | 9781500806453 |
|---|---|
| ISBN-10 | 1500806455 |
| Weight | 0.45 Pounds |
| Dimensions | 8.50 x 0.13 x 11.00 In |
| List Price | $12.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 52 pages |
| Publisher | CreateSpace Independent Publishing Platform |
| Published On | 2014-09-05 |
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Alibris
Sparks, NV, USA
Print on demand Trade paperback (US). Glued binding. 56 p.
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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