Throughout the world, distribution of essential food articles by state-sponsored organizations for the poor at subsidized rates is recognized as an essential antipoverty and anti-inflationary measure, and Tamil Nadu, a southern State in India, is reputed for its efficient public distribution system. Backed by a quick field study of the perception of the consumers and free-wheeling discussions with the representatives of all the stakeholders, this study offers some suggestions for modifications in the program that are likely to face minimum resistance and maximum concurrence from the general public. What is good for Tamil Nadu is also good for the rest of India--and the study provides a model that can be suitably adapted elsewhere.