
Focus Groups
Format: Paperback
ISBN13: 9781858358734
Paperback|9781858358734
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Overview
Written by BT Organizational Development, this book shows how focus group research provides qualitative data on how changes in a company are affecting people and how new initiatives will be received. The data forms part of a two-way information flow enabling senior policy people and decision-makers within the company to understand the meaning behind the numbers for continuous improvement purposes.
| ISBN-13 | 9781858358734 |
|---|---|
| ISBN-10 | 1858358736 |
| Format | Paperback |
|---|---|
| Pages | 80 pages |
| Publisher | Spiro Press |
| Published On | 1997-04-01 |
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Bonita
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