Overview

Written by BT Organizational Development, this book shows how focus group research provides qualitative data on how changes in a company are affecting people and how new initiatives will be received. The data forms part of a two-way information flow enabling senior policy people and decision-makers within the company to understand the meaning behind the numbers for continuous improvement purposes.

ISBN-13

9781858358734

ISBN-10

1858358736

Format

Paperback

Pages

80 pages

Publisher

Spiro Press

Published On

1997-04-01



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