Overview

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

ISBN-13

9780273711926

ISBN-10

027371192X

Weight

3.72 Pounds

Dimensions

7.75 x 1.25 x 10.25 In

List Price

$150.40

Edition

8th Edition

Format

-

Language

English

Pages

278 pages

Publisher

Pearson College Div

Published On

2008-01-14



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