Overview

This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.

ISBN-13

9780273687344

ISBN-10

0273687344

Weight

4.35 Pounds

Dimensions

7.75 x 1.50 x 10.00 In

List Price

$186.67

Edition

7th Edition

Format

Paperback

Language

English

Pages

1072 pages

Publisher

Pearson College Div

Published On

2005-01-01



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