Overview

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

ISBN-13

9781405887335

ISBN-10

1405887338

Weight

2.82 Pounds

Dimensions

7.50 x 1.00 x 10.50 In

List Price

$150.67

Edition

8th Edition

Format

Paperback

Language

English

Pages

278 pages

Publisher

Pearson

Published On

2008-01-15



View All Offers

Sort by:

empty cart

No Offers for this book


Bookstores.com relies on cookies to improve your experience.