Exploring Corporate Strategy
Format: Paperback
ISBN13: 9780273651178
Paperback|9780273651178
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Overview
Exploring Corporate Strategy is Europe s leading strategy textbook with sales of over 500,000 copies worldwide. This new edition builds on the established strengths of previous editions, whilst substantially updating and re-orientating material to meet the needs of contemporary students and lecturers. Classic features *Combines analytic and process views of strategy. *Heavily informed by research in the field. *Links theory and practice through over 80 one-page illustrations and 11 chapter end case examples. *Many globally known organisations (e.g. AOL/Time Warner, Honda, Virgin, Madonna, British Airways, BBC). *Cases and examples from many different sectors and geographical locations including UK, US, Scandinavia, Ireland, Australia, New Zealand, South Africa, Holland, Croatia. *Impressive additional support for tutors and students including: teacher s manual (course design, work assignment de-briefs, case study teaching notes), CD of text Exhibits, companion website (including updates, links and multiple choice questions), videos and the Exploring Strategic Management series of books on: techniques, strategic change, finance and public sector strategy. New features: *Throughout t
| ISBN-13 | 9780273651178 |
|---|---|
| ISBN-10 | 027365117X |
| Weight | 2.51 Pounds |
| Dimensions | 7.40 x 0.94 x 9.69 In |
| List Price | $80.00 |
| Edition | 6th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 680 pages |
| Publisher | Ft Pr |
| Published On | 2003-11-21 |
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