Overview

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

ISBN-13

9780273710189

ISBN-10

0273710184

Weight

2.75 Pounds

Dimensions

7.72 x 0.98 x 10.35 In

Edition

7th Edition

Format

Paperback

Language

English

Pages

672 pages

Publisher

FINANCIAL TIMES/ PRENTICE HALL

Published On

2006-06-01



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