This best-selling combination argument text and thematically organized reader shows students how to analyze all kinds of arguments -- not just essays and editorials, but clothes, smartphone apps, ads, and Web site designs -- and then how to use what they learn to write their own effective arguments. Newly streamlined, its signature engaging, and jargon-free instruction emphasizes cultural currency, humor, and visual argument. Students love Everything's an Argument because it helps them understand how a world of argument already surrounds them; instructors love it because it helps students construct their own personally meaningful arguments about that world. The print text is now integrated with e-Pages for Everything's an Argument, designed to take advantage of what the Web can do. Also available in a brief version without the reader and as an e-Book.