This best-selling combination rhetoric and thematically organized reader shows students how to analyze all kinds of arguments — not just essays and editorials, but clothes, cars, ads, and Web site designs — and then how to use what they learn to write their own effective arguments. With engaging, informal, and jargon-free instruction that emphasizes cultural currency, humor, and visual argument, Everything’s an Argument is student-centered and immediately accessible. Students like this book because it helps them understand how a world of argument already surrounds them; instructors like it because it helps students construct their own arguments about that world. Also available in a brief version without the reader.