Creating exceptional events is challenging yet rewarding endeavor. To simply decorate a room, it's not enough anymore: it's time to learn how to make a lasting impact for your company, your attendees, and most importantly your professional identity.

This guide fully explores the multidisciplinary nature of events management and provides all the readers with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.

This guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events....