Overview

This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.

This text is also available bundled with Business Plan Pro (Academic Version), the leading software for writing a business plan (see ISBN 9781412999847 above).

ISBN-13

9781412992657

ISBN-10

1412992656

Weight

2.12 Pounds

Dimensions

8.25 x 0.75 x 10.50 In

List Price

$111.00

Edition

1st Edition

Format

Paperback

Language

English

Pages

472 pages

Publisher

SAGE Publications, Inc

Published On

2010-12-09


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8trax Media
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Mansfield, MA, USA

Great shape-pages are unmarked and sharp. Paperback Used-Like New 20101st Edition.
$25.46

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✨ Brand New
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8trax Media
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Mansfield, MA, USA

New and unused. Paperback New 20101st Edition.
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Bonita
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Santa Clarita, CA, USA

Access codes and supplements are not guaranteed with used items. May be an ex-library book.
$34.51

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Sterling Heights, MI, USA

New Book Original US edition, We Ship to PO BOX Address also.
$81.54

 Free delivery by: 04 Apr 2026


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