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Overview
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
| ISBN-13 | 9780805833508 |
|---|---|
| ISBN-10 | 0805833501 |
| Weight | 1.15 Pounds |
| Dimensions | 5.98 x 0.64 x 9.02 In |
| List Price | $69.95 |
| Edition | 1st Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 280 pages |
| Publisher | Routledge |
| Published On | 1999-07-01 |
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Once Upon A Time
Corozal, PR, USA
Size: 5x0x9; The book is used, Pages are clean and may have a minor mark or two, spine and binding...
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Print on demand Trade paperback (US). Glued binding. 280 p. Routledge Communication.
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