Emotion and Reason in Consumer Behavior
Format:
ISBN13: 9781136406898
|9781136406898
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Overview
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
| ISBN-13 | 9781136406898 |
|---|---|
| ISBN-10 | 1136406891 |
| List Price | $69.99 |
| Format | - |
|---|---|
| Language | English |
| Pages | 184 pages |
| Publisher | |
| Published On | 2006-08-14 |
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