Emotion and Reason in Consumer Behavior
Format: Hardcover
ISBN13: 9780750679763
Hardcover|9780750679763
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Overview
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
| ISBN-13 | 9780750679763 |
|---|---|
| ISBN-10 | 075067976X |
| Weight | 0.92 Pounds |
| Dimensions | 6.24 x 0.60 x 9.24 In |
| List Price | $170.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 182 pages |
| Publisher | taylor & francis |
| Published On | 2006-01-09 |
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