EMarketing Excellence
Format: Paperback
ISBN13: 9780750653350
Paperback|9780750653350
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Overview
Built around the CIM e-Marketing Award, this book provides an introduction the subject of e-marketing, an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the complex and rapidly changing issues that online and interactive techniques can create.
| ISBN-13 | 9780750653350 |
|---|---|
| ISBN-10 | 0750653353 |
| List Price | $25.00 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 360 pages |
| Publisher | Butterworth Heinmann.Elsevier |
| Published On | 2001-12-26 |
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Bonita
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